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«Sustainability can no longer just be talked about, it must be practised»: Trentino Marketing and the GSTC journey across the whole province

Trentino Marketing coordinates tourism promotion strategies for Trentino, working in synergy with the province’s 12 APTs. With Etifor’s support, it is guiding the transition of the whole destination towards GSTC certification.

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Trentino Marketing coordinates tourism promotion strategies for Trentino, working in synergy with the 12 APTs (Tourism Boards) of the province. For some years now, sustainability has been at the heart of the destination's positioning, no longer as an isolated initiative but as a common standard across the whole provincial tourism system. It is

Sustainable Tourism Forum | Sixth Edition

  • Friday 25 September 2026

On Friday, September 25, 2026, from 9 am to 6 pm at the Dogana Veneta in Lazise, join us in shaping new opportunities for the national tourism system. The event will feature the participation of Stefano Ravelli, GSTC Board Member and President of the Italy Working Group.

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From Sustainability to Regenerative Tourism

Water footprint: what it is, how it’s calculated and why it matters for businesses

  • 2026

Ogni prodotto, servizio o attività aziendale nasconde un consumo d’acqua che va ben oltre il flusso che scorre dai rubinetti. Parliamo dell’impronta idrica, l’indicatore che misura l’uso diretto e indiretto della risorsa lungo l’intera filiera. In questo articolo spieghiamo il significato di questo indicatore, come si misura l’impronta idrica, quali sono le sue tre componenti, come si calcola secondo la norma ISO 14046. Concludiamo introducendo l’approccio Water Stewardship, tramite un caso studio realizzato con Sanpellegrino sulla falda del Brenta.

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From measurement to shared resource management: a guide for companies looking to reduce their impact on water.

Sustainable construction: why wood is key to the forest bioeconomy

  • 2026

In Italy, forests grow twice as fast as they are harvested, while the Italian construction sector, like the rest of the Italian wood supply chain, continues to import most of the timber it uses. This is a paradox that weighs on the Italian bioeconomy, but it also hides an enormous opportunity: if managed better, the forest supply chain could become a pillar of the decarbonisation of the entire Italian economy, thanks in particular to the role wood can play in the construction sector, supported by policies such as carbon farming and the new Piano Casa (Housing Plan).

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In Italia i boschi crescono il doppio di quanto vengono utilizzati: un'opportunità che può fare del legno la chiave della decarbonizzazione dell'edilizia.

Scope 3: The Hidden Part of Your Corporate Carbon Footprint

  • 2026

Scope 3 emissions often represent the largest – and most overlooked – share of a company’s carbon footprint. They are the emissions that reveal an organisation’s impact across the entire value chain, from raw material sourcing to end-of-life product disposal.
In this article, we explain the differences between Scope 1, 2 and 3, the categories defined by the GHG Protocol, the implications for CSRD reporting, and a concrete case study of a company we supported through the measurement process.

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Why the Most Significant Corporate Emissions Don't Come from Your Facilities

The Empowering Consumers for the Green Transition Directive: how environmental communication to consumers is changing

  • 2026

By the end of March, all EU countries must implement the European Directive 2024/825, known as the Empowering Consumers for the Green Transition Directive, into their respective sets of rules. The rules will take effect on 27 September 2026, and companies will need to review their environmental and social sustainability claims by that date.

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Companies will need to move away from communication based on storytelling alone and towards communication based on verifiable, measurable and transparent statements.

Carbon Offsetting: A Guide to Decarbonization

  • 2026

Navigating the carbon offsetting landscape is the first step toward an effective and transparent decarbonization strategy. In this guide, we analyze how to ensure credit integrity and explore the new European CRCF (Carbon Removal Certification Framework). We will also cover the value of QU.A.L.ITY criteria, the potential of carbon farming, and updates regarding the Italian National Register managed by CREA.

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Beyond Compensation: Tools, Regulations, and Approaches to Transform Carbon into Climate and Competitive Value

“Traceability has become a condition for market access”: ALPI group and the path to EUDR compliance

ALPI group is a leading Italian company in the production of decorative wood surfaces, with over 50 years of experience and an integrated model covering the entire supply chain: from the management of forest concessions in Cameroon to processing in Italy, through to export. With the entry into force of the EUDR — the new European regulation imposing stricter standards on traceability and deforestation — ALPI chose to further strengthen its own processes, partnering with Etifor and the EMMA method to build a due diligence system that is robust, scalable, and fully compliant with the regulation. We spoke about this with Vittorio Alpi, President of the Group.

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ALPI group is a leading Italian company in the production of decorative wood surfaces, with over 50 years of experience and an integrated model covering the entire supply chain: from the management of forest concessions in Cameroon to processing in Italy, through to export. With the entry into force of the EUDR —

River Ecosystem: Biodiversity, Water Resilience and Governance Models for Land Management

  • 2026

The scientific and managerial analysis of a river ecosystem requires a vision that transcends simple hydraulic observation, embracing a biological, geomorphological and socio-economic complexity. A river is an open and dynamic system, responsible for transporting energy, inorganic sediments, nutrients and organic matter from mountain peaks to alluvial plains and, finally, to the oceans. The vitality of this system depends on its ability to maintain fluid connectivity across interconnected spatial and temporal dimensions, guaranteeing fundamental ecosystem services for human survival, from the recharge of underground aquifers to the mitigation of extreme climate events.

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Why protecting a river means investing in clean water, hydraulic safety and sustainable local development

Is the wood supply chain ready to adopt the CRCF regulation?

  • 2026

The growing concentration of greenhouse gases (GHG) in the atmosphere, particularly carbon dioxide (CO₂), is recognized as one of the main drivers of the ongoing climate crisis (IPCC, 2023). Policies and initiatives aimed at reducing atmospheric CO₂ concentrations are therefore essential to counter the climate crisis, and among these, those related to the forestry sector, its management, and its products must play a key role.

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Findings from a survey conducted within the WOOD4LIFE project

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