The Empowering Consumers for the Green Transition Directive: how environmental communication to consumers is changing
- 2026

By the end of March, all EU countries must implement the European Directive 2024/825, known as the Empowering Consumers for the Green Transition Directive, into their respective sets of rules. The rules will take effect on 27 September 2026, and companies will need to review their environmental and social sustainability claims by that date.
Read MoreCompanies will need to move away from communication based on storytelling alone and towards communication based on verifiable, measurable and transparent statements.
