“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”
World Tourism Organization (UNWTO) sdt.unwto.org
The environment is the third most important reason for travel and the first factor of loyalty for a European tourist. For this reason, it is essential that tourist destinations develop an offer suitable for users who are more attentive to sustainability and aware of the need to adopt measures aimed at protecting and safeguarding the environment.
Why certify a tourist destination?
All destinations should strive to respond to tourist challenges dictated by global trends. Furthermore, it should not be forgotten that the winning destinations are not those with the best resources but those capable of using efficient and effective organizational models.
GSTC certification offers the possibility to young destinations to structure themselves right away in the most correct manner and is also useful for destinations that are already mature and up-an-running as it optimizes some central elements of the organization of tourism: governance, management and marketing.
It is in fact the only certification, recognized all over the world, born from the experience of institutions operating in the sector such as the World Tourism Organization (UNWTO). The GSTC certification is, to date, the best way to guarantee the sustainability and quality of a destination’s tourism offer.
Our company, a member of the GSTC, has many years of experience in the field of ecotourism and has supported the first tourist destination in Italy on its journey towards certification; successfully obtained in June 2019.