Siena and the GSTC

Siena and the GSTC

The Tuscan city has become the first one in Italy to be certified for sustainable tourism.

AREA

  • Tourism

WHERE

  • Italy

WHEN

2022

WEBSITE

CLIENT

  • Municipality of Siena

PARTNER

Context

The city of Siena has become the first one in Italy to obtain the international certification for sustainable tourism of the Global Sustainable Tourism Council (GSTC). With this project, Siena has set ambitious goals in terms of sustainability, improving the organisation of the tourism chain from an environmental point of view. In this context, Etifor has accompanied the Tuscan city in the achievement of the GSTC certifcation.

The GSTC is an international body set up by the United Nations Environment Programme and the United Nations World Tourism Organization to promote sustainability and social responsibility in the tourism sector.

Sustainability is becoming an increasingly important element in tourism. For the European tourist, the environment is the third most important reason for travelling and the first factor in loyalty. Today, it is no longer sufficient to offer high quality services if they are not paired with sustainability and attention to the environment. However, to be competitive and credible sustainability must be certified. In this sense, the GSTC certification offers a common language for the definition of sustainability standards applicable to the whole tourism system, from destinations to tour operators. Therefore, this globally recognised certification represents an important tool for all destinations aiming to improve their sustainability and the quality of their tourism offer.

The project

The GSTC criteria provide an assessment framework that considers all spheres of sustainability and not just the environmental one, including economic, social and governance aspects. Consequently, destinations wishing to be certified must demonstrate compliance with four different categories: sustainable management and governance, socio-economic sustainability, cultural sustainability, and environmental sustainability. Therefore, obtaining the GSTC certification implies a series of necessary activities to be prepared for the audit by the certification body. To facilitate this process, Etifor has introduced an integrated system of communication and participation actions, with a multidisciplinary approach that maximises stakeholder involvement through consolidated participatory techniques. The accompanying service is divided into four phases: start-up and constitution of the working group, participation and involvement of stakeholders, data collection and processing, and preparation of documentation for the audit.

Our contribution

Etifor has accompanied the municipality of Siena towards the achievement of the GSTC certification. The main activities include:

  • Participation and involvement of stakeholders.
  • Pre-assessment and accompaniment to the audit.
  • Communication strategy and tools.

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