Today, we are facing an ecological crisis that has no precedent in the history of human civilization: climate change, biodiversity loss, deforestation, air pollution, floating islands of plastic garbage in the oceans and soil loss are just a few of the problems caused by the excessive pressure exercised on natural resources and the biosphere’s capacity to absorb waste and by-products of human activities.
At this point, it is evident that the model which most of our economic and social activities were developed upon – a linear model, the model of “take, use and dispose”, without concern for the negative impacts on society and environment generated by the excessive use of non-renewable energy and materials – cannot work anymore. We got to the point where una-tantum or marginal solutions are simply not enough anymore.
Rather, it is necessary to adopt forward-looking and structural strategies, measures and policies that allow reducing and avoiding negative impacts from the beginning; only in the end, once all the avoidable negative impacts have been avoided, we should support those who, every day, restore and take care of nature with activities that generate positive impacts (such as CO2 capture and conservation or biodiversity conservation), so that we can leave a better world behind us than the one we came into. In doing so, we will also be able to respond to people demanding, with a stronger voice than ever before, more nature and wellness; we will be able to surround ourselves with the growing part of the increasingly sensitive population that asks politicians and companies to make value-based, coherent and sustainable decisions – and that rewards those who do it.
For this reason, we developed the MARC approach, an approach to accompany people and organizations along a journey of environmental and social responsibility. Because we recognise that focusing on emissions is not enough, the MARC approach is a climate and nature positive approach, which addresses environmental impacts holistically, from water to biodiversity, from air to forests. The path is not always easy and always requires commitment and dedication. However, getting there is not the only thing that matters: valuing each single step and achievement of this journey is fundamental.