Overtourism: A Challenge for the Future of Tourism
The term “overtourism” was reportedly coined by the travel and tourism platform Skift in 2016, driven by concerns over annual tourist flows reaching one billion. A record-breaking figure was reached in 2019, with 1.46 billion international tourists. Recovery came sooner than expected, with 2023 achieving 89% of pre-COVID levels. Amid the ongoing debate around overtourism and anti-tourism, it’s worth asking if a return to pre-pandemic levels is desirable.
Read MoreHow overtourism is changing the face of travel and what we can do to tackle it.