Regenerate your supply chain with the EMMA method


How have the world’s forests changed?

Between 1990 and 2020, about 178 million hectares of forest cover, an area three times the size of France, were lost worldwide. Let’s take a look at which countries are gaining, and which are losing forests. The breakdown of deforestation by region provided by FAO shows that nearly all of the global deforestation occurs in the tropics.

Most of it is driven by agricultural expansion for the production of goods such as soy, palm oil, beef, cocoa, and coffee.

The EU Commission is currently discussing new legislation – the Deforestation-free Products Regulation (EUDR)-  to halt deforestation associated with the production of specific agroforestry products that European citizens consume (known as indirect or embedded deforestation). Companies are targeted as possible ‘importers’ of deforestation and should thus prepare to improve the traceability and transparency of their supply chains.

Etifor is at the forefront of scientific research and consultancies on these topics. Explore our studies and the EMMA approach, the method we have conceived to support companies in the development of deforestation-free supply chain(s).


In 2017, the European Union (EU) was responsible for 16% of deforestation associated with international trade.

According to a recent study by WWF, the EU is the world’s second-largest ‘importer’ of tropical deforestation after China. Between 2005 and 2017, European Union imports of agroforestry commodities caused the loss of 3.5 million hectares of forest to make room for farmland (an average of 290 thousand hectares per year).

In the EU, 10 countries are responsible for almost 80% of deforestation linked to the import and consumption of tropical goods.

Among EU countries, Italy was the second-largest consumer of forest-risk commodities, being responsible for the embedded deforestation of almost 36,000 hectares each year. Soy and palm oil were the commodities traded by Europe and Italy with the largest embedded tropical deforestation, while beef and leather specifically played a key role in the Italian market. In 2021, Italy was the largest beef importer in the EU, with more than a third imported from Brazil.

Germany – 43.627 ha
Italy – 35.792 ha
Spain – 32.891 ha
The Netherlands – 29.515 ha
France – 26.275 ha
Belgio – 14.770 ha
Poland – 10.022 ha
Portugal – 7.129 ha
Denmark – 5.857 ha
Greece – 3.928 ha




The Netherlands


 Share of embedded deforestation per commodity per country

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EMMA is the approach developed by Etifor to support companies in developing deforestation-free supply chains.


Explore the value chain

Explore and understand your supply chain

We conduct a preliminary examination of your supply chain, creating an early-stage map that helps you identify your exposure to deforestation and other social and environmental risks. This step sets the stage for the following analysis and for the development of better tailored strategies.


Map the impacts of your value chains

Map and assess your supply chain 

We help you map and assess your supply chains by identifying key players and the relationships among them, as well as engaging with suppliers to collect critical data. We assist your company to achieve deforestation-free supply chains by tracing products back to production units (geolocation analysis) and pinpointing risks of deforestation and mixing with unidentified sources. We also verify product compliance with applicable laws in the area of production, highlighting aspects of the supply chain posing the greatest risk of non-compliance. 


Mitigate risks with innovative tools

Mitigate and monitor risks 

We help you mitigate and monitor environmental and social risks in your supply chain through third-party verification, product and process certifications, and strategic partner identification. We assist you in establishing a streamlined due diligence system for efficiently managing, reducing and monitoring risks. Moreover, we offer training to help you understand and effectively implement EUDR regulation.


Progress and regenerate ecosystems

Anticipate and advance

We help you transition to regenerative supply chains by embarking on a Nature Positive path to mitigate negative impacts on water and biodiversity while enhancing positive contributions. We guide you in implementing restoration efforts such as reforestation, and achieving certification with standards, such as FSC®. Through WOWnature, you can also engage with local communities and consumers in restoration projects.