Alpine tourism directly depends on climate stability and the quality of mountain ecosystems. At the same time, travel organisation – particularly customer transportation – generates significant emissions across the value chain.

For an international tour operator such as Dolomite Mountains, integrating climate responsibility into its business model means accurately measuring its impacts, progressively reducing them, and taking responsibility for residual emissions with a long-term perspective.

Since 2021, Dolomite Mountains has embarked on a structured pathway based on the MARC approach (Measure, Avoid, Risks, Capture & Communicate), with the objective of evolving towards a Net Zero model by 2030.

The first phase focused on measuring corporate emissions through the Corporate Carbon Footprint. The calculation, updated annually, entered a certification phase in 2025 under the ISO 14064-1:2018 standard.

Based on the results of the emissions assessment, best practices were identified to reduce emissions and mitigate climate risks, with particular attention to transition risks related to greenwashing.

In parallel, Dolomite Mountains annually offsets 110% of its direct impacts through the retirement of VCS-certified carbon credits and contributes to FSC-certified reforestation projects through the WOWnature platform, engaging its employees in tree planting events and supporting the generation of verified positive impacts on carbon sequestration and storage.

Etifor supports Dolomite Mountains throughout all phases of the pathway, ensuring methodological rigour and long-term continuity.

We developed the Corporate Carbon Footprint calculation model, structured the data collection system, and prepared the documentation required for ISO 14064-1:2018 certification, supporting the company in its engagement with the external certification body and in the annual updates.

The forest projects supported through WOWnature are managed according to FSC standards and generate verified positive impacts on Ecosystem Services, ensuring transparency, traceability, and technical robustness.

The result is a progressive climate pathway towards 2030, integrating scientific credibility, territorial responsibility, and competitive positioning in the alpine tourism sector.