The focus of Green4C project is to foster innovation and entrepreneurship by integrating health and social care with connection to nature and natural resources and ecosystems in both rural and urban areas. In Green4C, Green Care is the umbrella term referring to the “wide range of activities and targeted beneficiaries, ranging from health and wellbeing promotion (targeted to the wider population) to disease prevention (accessible to a wider population, but typically targeted towards more vulnerable or at risk individuals or groups) and therapeutic interventions which include targeted therapeutic or treatment/ rehabilitation interventions for addressing specific needs” through contact with natural ecosystems and its elements (Mammadova et al., 2021).
This conceptualisation is based on a broad understanding of Green Care: it includes the definition of care (i.e. the process of caring for somebody/something and providing what they need for their health or protection), it interprets health holistically and it includes wellbeing as part of the health concept. In this page we have published our four EU Market Outlooks one for each Green4C thematic sectors: Forest-based care; Urban green care; Social agriculture; and Green care tourism. The market outlooks investigate and provide market figures and business models associated to the four main Green Care markets.