{"id":4603,"date":"2018-09-29T21:51:18","date_gmt":"2018-09-29T19:51:18","guid":{"rendered":"https:\/\/www.etifor.com\/it\/?p=4603"},"modified":"2022-12-21T11:59:56","modified_gmt":"2022-12-21T10:59:56","slug":"ogd-terme-colli","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/it\/portfolio\/ogd-terme-colli\/","title":{"rendered":"<span class='titolo_parte_1'>OGD Terme e Colli Euganei<\/span>"},"content":{"rendered":"<h3><strong>Il contesto: Terme e Colli Euganei<\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">La destinazione Terme e Colli Euganei \u00e8 stata ufficializzata lo scorso agosto 2016, tuttavia se ricerchiamo il suo significato originale da un punto di vista sociale, culturale, ed economico troviamo che il turismo in questo territorio \u00e8 qualcosa di ancestrale, grazie all\u2019acqua termale e al fango. Queste risorse naturali sono diffuse in tutta l\u2019area ai piedi dei Colli Euganei e risultano particolarmente abbondanti nelle localit\u00e0 di <strong>Abano, Montegrotto, Battaglia, Galzignano e Teolo<\/strong>, dove l\u2019industria turistica ha dato vita al pi\u00f9 grande bacino termale d\u2019Europa. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Durante la seconda met\u00e0 del Novecento il successo turistico \u00e8 stato determinato da un prodotto turistico garantito da circa 100 centri termali integrati negli hotel e gestito con dinamiche tipicamente corporate. Si tratta di una scelta che \u00e8 stata vincente per quel periodo e che ha determinato l\u2019affermarsi di localit\u00e0 star brand nel mercato europeo. Tuttavia, la moderna evoluzione del prodotto verso esperienze turistiche pi\u00f9 sofisticate ha spostato l\u2019attenzione verso il territorio dei Colli Euganei, con la conseguente necessit\u00e0 di cambiare approccio al turismo e all\u2019organizzazione turistica.<\/span><\/p>\n<p>Questa ridefinizione dello spazio vitale del prodotto turistico viene definita come azione prioritaria nel piano strategico del turismo in Provincia di Padova 2007, nel Piano Ambientale del Parco Regionale dei Colli Euganei, nell\u2019importante lavoro di rebranding delle Terme Euganee e nello stesso Destination Management Plan dell\u2019OGD Terme e Colli Euganei.<\/p>\n<p>La<strong> costituzione dell\u2019OGD<\/strong> e il relativo riconoscimento da parte della Regione non sono altro che l\u2019affermazione di una realt\u00e0 turistica la cui consapevolezza \u00e8 ormai diffusa nella popolazione locale. Si tratta di un processo che non si \u00e8 concluso ma che deve avere la finalit\u00e0 di creare un\u2019unica comunit\u00e0 turistica, in modo che anche l\u2019ospite possa percepirla e fruire facilmente del territorio. <strong>Il punto focale dello sviluppo della destinazione turistica sta nel far crescere la consapevolezza turistica nella comunit\u00e0 residente in modo che l\u2019ospite possa sentirsi accolto al suo interno e non solo nella struttura ricettiva dove risiede.<\/strong><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.visitabanomontegrotto.com\/wp-content\/uploads\/2018\/09\/TERME-E-COLLI_presentazione_2018_LOW.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(pagina 14, Piano di Startup. Clicca qui per approfondire)<\/em><\/a><\/p>\n<h3><strong>Il nostro contributo: le fasi del progetto<\/strong><\/h3>\n<p>Nel 2016 la\u00a0<strong>Regione Veneto<\/strong>\u00a0ha riconosciuto la nascita di una nuova\u00a0<a href=\"https:\/\/www.regione.veneto.it\/web\/turismo\/ogd\" target=\"_blank\" rel=\"noopener noreferrer\">Organizzazione di Gestione della Destinazione (OGD)<\/a>\u00a0l\u2019<strong>OGD Terme e Colli Euganei<\/strong>. A seguito del riconoscimento formale \u00e8 iniziato il percorso<span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9232\"><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9233\">\u00a0della OGD che, con il supporto strategico di\u00a0<strong>Diego Gallo<\/strong>\u00a0\u2013 Responsabile dell\u2019area\u00a0<a href=\"https:\/\/www.etifor.com\/servizi\/sviluppo-locale\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sviluppo Locale di Etifor<\/a>\u00a0\u2013 ha individuato il<em>\u00a0modello di governance turistica<\/em>\u00a0pi\u00f9 adatto alle caratteristiche del territorio ed elaborato un vero e proprio\u00a0<em>piano di marketing<\/em>.<\/span><\/span><\/p>\n<p><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9232\"><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9233\">Durante la\u00a0<strong>prima fase<\/strong>\u00a0del progetto sono stati organizzati ben 12 incontri; un\u00a0<strong>percorso<\/strong>\u00a0<strong>partecipativo<\/strong>\u00a0che ha visto l\u2019alternanza dei\u00a0<strong>tavoli di confronto<\/strong>, dove erano presenti tutti gli attori coinvolti nell\u2019OGD, e delle riunioni dei membri della\u00a0<strong>cabina di regia<\/strong>, ovvero il gruppo ristretto con poteri decisionali.<\/span><\/span><\/p>\n<p><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9232\"><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9233\">La\u00a0<strong>seconda fase <\/strong>ha<strong>\u00a0<\/strong>coinvolto le diverse categorie di operatori turistici\u00a0\u00a0<strong>divisi fra due cicli di incontri<\/strong>: il primo rivolto alle\u00a0<strong>categorie economiche<\/strong>\u00a0del sistema turistico, l\u2019altro destinato ad\u00a0<strong>amministratori e associazioni<\/strong>\u00a0attive in eventi e servizi turistici.\u00a0<\/span><\/span><\/p>\n<p><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9232\"><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9233\"><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9236\"><span id=\"yiv5678693275yui_3_16_0_1_1498820566058_9237\">Infine,\u00a0<strong>la terza fase dell\u2019 OGD Terme Colli<\/strong>, ha individuato i progetti da attualizzare e le azioni di marketing da realizzare.\u00a0<\/span><\/span><\/span><\/span>Parte di questa fase si \u00e8 concretizzato con la nascita di una nuova identit\u00e0 visibile nel sito ufficiale:\u00a0<a href=\"https:\/\/www.visitabanomontegrotto.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.visitabanomontegrotto.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Per ulteriori informazioni visita:<br \/>\n<a href=\"https:\/\/www.visitabanomontegrotto.com\/ogd\" target=\"_blank\" rel=\"noopener noreferrer\">www.visitabanomontegrotto.com\/ogd<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-4766\" src=\"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-1024x142.png\" alt=\"\" width=\"1024\" height=\"142\" srcset=\"https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-200x28.png 200w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-300x41.png 300w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-400x55.png 400w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-600x83.png 600w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-768x106.png 768w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-800x111.png 800w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-1024x142.png 1024w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1-1200x166.png 1200w, https:\/\/www.etifor.com\/it\/wp-content\/uploads\/sites\/2\/2018\/09\/Schermata-2018-10-29-alle-21.48.34-1.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uniti verso nuove forme di turismo sostenibile<\/p>\n","protected":false},"author":1,"featured_media":2643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,12],"tags":[77],"goal":[],"funder":[],"market":[],"area":[102],"class_list":["post-4603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","category-sviluppo-locale-portfolio","tag-management-delle-destinazioni-turistiche","area-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OGD Terme e Colli Euganei | Etifor<\/title>\n<meta name=\"description\" content=\"Progetto di Destination Management che ha visto il nostro team affiancare i comuni interessati durante la creazione dell&#039;ODG Terme e Colli Euganei.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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