{"id":16349,"date":"2023-03-27T15:31:22","date_gmt":"2023-03-27T13:31:22","guid":{"rendered":"https:\/\/www.etifor.com\/it\/?p=16349"},"modified":"2025-03-28T14:17:02","modified_gmt":"2025-03-28T13:17:02","slug":"gstc-trentino","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/it\/portfolio\/gstc-trentino\/","title":{"rendered":"Il primo distretto turistico certificato GSTC in Trentino<\/span>"},"content":{"rendered":"
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Contesto<\/span><\/h2><\/span>
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A fine 2022, l\u2019Agenzia territoriale d\u2019area (A.T.A.) Citt\u00e0, Laghi e Altipiani ha deciso di accompagnare in un percorso di miglioramento della sostenibilit\u00e0 dei sistemi turistici di tre Aziende per il turismo (A.P.T.) afferenti alla propria area: Trento e Monte Bondone; Altipiani cimbri e Vigolana; Rovereto, Vallagarina e Monte Baldo. Allo stesso tempo, all’interno dell\u2019A.P.T. Valsugana, Tesino e Valle dei Mocheni (destinazione gi\u00e0 certificata GSTC a partire dal 2019<\/a>) ha coinvolto un gruppo di\u00a0 strutture ricettive per l\u2019applicazione dello standard GSTC riservato agli operatori.\u00a0<\/span><\/p>\n<\/div>

Nel mondo del turismo la sostenibilit\u00e0 sta diventando un imperativo. La qualit\u00e0 diventa un fattore secondario se non \u00e8 accompagnata da una forte componente di attenzione verso l\u2019ambiente e le comunit\u00e0 locali. Per essere credibili nei confronti del mercato la sostenibilit\u00e0 va certificata, con standard di terza parte riconosciuti a livello internazionale, come lo standard GSTC<\/a>.\u00a0<\/span><\/p>\n

Nell’A.T.A. Citt\u00e0, Laghi e Altipiani l\u2019impegno per il miglioramento degli impatti vuole diventare un valore aggiunto distintivo di tutta l\u2019offerta turistica dell\u2019area, nell\u2019ottica della costituzione di un distretto del turismo sostenibile.\u00a0<\/span><\/p>\n<\/div>

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Il progetto<\/span><\/h2><\/span>
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I criteri GSTC forniscono un framework di valutazione che considera tutte le sfere della sostenibilit\u00e0, non solo quella ambientale, ma anche quella sociale, economica e di governance. Il progetto mira ad allineare le varie destinazioni trentine e le strutture ricettive nell\u2019adozione di uno standard autorevole nato dal turismo per il turismo, e che rappresenta non un punto di arrivo ma un punto di partenza per fare esercizio costante di sostenibilit\u00e0.<\/span><\/p>\n

Etifor\u00a0 ha accompagnato destinazioni e strutture in questo percorso,\u00a0 avvalendosi della sua esperienza in ambito GSTC e grazie ad approcci partecipativi.<\/p>\n<\/div>

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Il nostro contributo<\/span><\/h2><\/span>
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Il ruolo di Etifor \u00e8 quello di supporto, in collaborazione con Trentino Marketing, alle A.P.T. coinvolte e alle strutture ricettive nell’implementazione dello standard GSTC. Nello specifico, Etifor si \u00e8 occupata di:<\/span><\/p>\n

    \n
  1. Partecipazione e coinvolgimento degli stakeholder<\/strong>: organizzazione di incontri partecipativi divisi per categoria di stakeholder (pubblico, privato, associazionismo), per analizzare punti di forza e punti di debolezza della destinazione rispetto ai diversi criteri dello standard e raccogliere dati qualitativi. Qui \u00e8 disponibile il report dei processi partecipativi svolti<\/a>;<\/span><\/span><\/li>\n
  2. Pre-assessment e accompagnamento all\u2019audit<\/strong>: raccolta di documentazione, analisi di dati qualitativi e quantitativi per tutti i criteri e gli indicatori dello standard. Valutazione dei punti di debolezza e predisposizione di una strategia di miglioramento;<\/span><\/span><\/li>\n
  3. Condivisione della strategia<\/strong>: Etifor ha supportato Trentino Marketing nella redazione di una strategia di sostenibilit\u00e0 per le singole A.P.T. e l\u2019A.T.A. Citt\u00e0, Laghi e Altipiani. Il Piano Strategico e d’Azione \u00e8 scaricabile qui<\/a>.\u00a0<\/span><\/li>\n<\/ol>\n<\/div>
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    Condividi questa pagina!<\/h4>
    <\/i><\/a><\/span><\/i><\/a><\/span><\/i><\/a><\/span><\/i><\/a><\/span><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Un modello di turismo sostenibile per le destinazioni e gli operatori dell’Agenzia territoriale d’area (A.T.A) Citt\u00e0, Laghi e Altipiani<\/span><\/p>\n

    <\/h1>\n","protected":false},"author":1,"featured_media":16350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"templates\/etiforproject_2025.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11,5,13],"tags":[78],"goal":[],"funder":[109],"market":[97],"area":[102],"class_list":["post-16349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestione-responsabile-portfolio","category-portfolio","category-progetti-in-evidenza","tag-facilitazione-e-governance","funder-unione-europea","market-operatori-destinazioni-turistiche","area-turismo"],"acf":[],"yoast_head":"\nIl primo distretto turistico certificato GSTC in Trentino<\/title>\n<meta name=\"description\" content=\"L\u2019A.T.A. 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