{"id":15251,"date":"2022-12-20T17:56:23","date_gmt":"2022-12-20T16:56:23","guid":{"rendered":"https:\/\/www.etifor.com\/it\/?p=15251"},"modified":"2022-12-20T18:51:44","modified_gmt":"2022-12-20T17:51:44","slug":"gsct-2022-conference","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/it\/aggiornamenti\/gsct-2022-conference\/","title":{"rendered":"<span class='titolo_parte_1'>GSTC 2022 Sustainable Tourism Conference<\/span>"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2160\" height=\"1080\" alt=\"Chapada dos Veadeiros (Goi\u00e1s, Brazil) 2020, by Helena Leonel Ferreira\" title=\"Comune-Torino-Evento-Cover\" src=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/12\/GSTC-conference-Siviglia.png\" class=\"img-responsive wp-image-11035\"\/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">La <a href=\"https:\/\/www.gstcouncil.org\/gstc2022sevilla\/\" target=\"_blank\" rel=\"noopener\">conferenza annuale del Global Sustainable Tourism Council (GSTC)<\/a> si \u00e8 svolta a Siviglia la scorsa settimana, dal 12 al 15 dicembre). Questa edizione \u00e8 stata la pi\u00f9 partecipata del GSTC finora, con <\/span><b>circa 350 partecipanti provenienti da 61 Paesi<\/b><span style=\"font-weight: 400;\">. <a href=\"https:\/\/www.etifor.com\/certificazione-gstc\/\" target=\"_blank\" rel=\"noopener\">Etifor \u00e8 membro del GSTC dal 2019<\/a> ed era presente alla conferenza del 2022 come sponsor principale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durnate la conferenza, abbiamo avuto la possibilit\u00e0 di seguire diversi panel di relatori chiave e di ottenere interessanti approfondimenti su ci\u00f2 che sta accadendo nella comunit\u00e0 globale del turismo sostenibile. \u00c8 stata un&#8217;opportunit\u00e0 unica per ascoltare le destinazioni (certificate) e i membri, e per scambiare buone pratiche su come applicare i criteri GSTC. Ci\u00f2 che \u00e8 emerso con forza \u00e8 la necessit\u00e0 di <\/span><b>avere uno standard globale, come il GSTC, per affrontare un problema globale <\/b><span style=\"font-weight: 400;\">come la crisi climatica ed ecologica che stiamo affrontando. Inoltre, sono state evidenziate diverse criticit\u00e0 e contraddizioni legate al turismo e alla sostenibilit\u00e0 come stimolo al miglioramento. Ad esempio, \u00e8 stato sottolineato come il <\/span><b>coinvolgimento degli stakeholder<\/b><span style=\"font-weight: 400;\"> richieda tempo e sforzi, ma come sia necessario per un vero sviluppo responsabile del turismo. A questo proposito, si \u00e8 parlato pi\u00f9 volte il termine <\/span><b><i>destination stewardship<\/i><\/b><span style=\"font-weight: 400;\">, con le Destination Management Organisations (DMO) sempre pi\u00f9 focalizzate e responsabili nel prendersi cura di una destinazione in modo olistico e non solo concentrato sul marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I panel sono stati vari e hanno toccato temi come: la prontezza del settore turistico ai cambiamenti climatici (strategie di adattamento e piani d&#8217;azione per i rischi); come rendere il comparto business travel (che rappresenta il 20% della spesa globale per i viaggi) pi\u00f9 sostenibile e a minore impronta carbonica; la necessit\u00e0 di integrare costantemente Diversit\u00e0, Equit\u00e0 e Inclusione nel turismo, come segno di adattamento del settore alle nuove generazioni che richiedono nuovi valori; il concetto di Smart Regions a livello europeo; etc. <\/span><span style=\"font-weight: 400;\">\u00c8 stata l&#8217;occasione per vedere i cosiddetti <\/span><i><span style=\"font-weight: 400;\">big players<\/span><\/i><span style=\"font-weight: 400;\"> (TUI, Royal Carribean, Easyjet holidays e altri) sedersi insieme e rivelare i modi in cui stanno cercando di influenzare in modo sostenibile le supply chains. Inoltre, lo stesso GSTC ha annunciato che sta lavorando allo sviluppo di due nuove serie di criteri, uno per le Attrazioni e uno per il MICE, che saranno implementati e pubblicati nei prossimi anni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grazie alla presenza di uno <\/span><b>stand promozionale<\/b><span style=\"font-weight: 400;\">, Etifor ha ottenuto molteplici riscontri positivi da parte della comunit\u00e0 presente al convegno, che si \u00e8 dimostrata molto interessata al nostro approccio che coniuga una solida ricerca scientifica applicata ai territori. Abbiamo anche avuto l&#8217;opportunit\u00e0 di partecipare al Simposio accademico, presentando il caso studio <\/span><b>&#8220;Affrontare la crisi climatica: il caso dell&#8217;Alta Badia&#8221;<\/b><span style=\"font-weight: 400;\">. La conferenza segna anche la nascita del <\/span><b>network GSTC Italia<\/b><span style=\"font-weight: 400;\">: un gruppo di membri italiani che hanno deciso di impegnarsi per perseguire la mission di GSTC nel contesto nazionale, promuovendo i principi del turismo sostenibile, e che ha visto al tavolo la presenza del Presidente Luigi Cabrini<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h2><a href=\"https:\/\/www.etifor.com\/certificazione-gstc\/\" target=\"_blank\" rel=\"noopener\">Scopri di pi\u00f9 sulla certificazione GSCT!<\/a><\/h2>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un&#8217;occasione unica per confrontarci sul ruolo della sostenibilit\u00e0 nel settore turistico<\/p>\n","protected":false},"author":1,"featured_media":15252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40,43],"tags":[],"goal":[],"funder":[],"market":[],"area":[102],"class_list":["post-15251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aggiornamenti","category-sviluppo-locale-aggiornamenti","area-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GSTC 2022 Sustainable Tourism Conference | Etifor<\/title>\n<meta name=\"description\" content=\"La Conferenza GSTC 2022 \u00e8 stata un&#039;opportunit\u00e0 unica per discutere il potenziale degli approcci sostenibili nel turismo. 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