{"id":5489,"date":"2020-03-11T17:17:46","date_gmt":"2020-03-11T16:17:46","guid":{"rendered":"https:\/\/www.etifor.com\/en\/?p=5489"},"modified":"2023-01-18T19:27:29","modified_gmt":"2023-01-18T18:27:29","slug":"action-wownature","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/en\/portfolio\/action-wownature\/","title":{"rendered":"<span class='titolo_parte_1'>ACTION WOWnature<\/span>"},"content":{"rendered":"<h3>The problem<\/h3>\n<p>The <strong>Po Valley in Northern Italy has one of the worst air qualities in Europe<\/strong>, with many of its cities regularly surpassing the threshold levels for Particulate Matter (PM) concentrations considered safe for human health. Luckily, trees can play a role in tackling this problem: <strong>studies all over the world are demonstrating the ability of trees in capturing PM<\/strong>, but evidence is needed at the local and site level.<\/p>\n<p>At the same time, the European Commission promotes<a href=\"https:\/\/ec.europa.eu\/digital-single-market\/en\/citizen-science\" target=\"_blank\" rel=\"noopener noreferrer\"> Citizen Science<\/a> because giving citizens a greater role in science can deliver the vision of &#8220;<strong>science for the people, by the people<\/strong>&#8221; for Europe and deliver several benefits such as:<\/p>\n<ul>\n<li>efficient and transparent use of public and private science and research funding,<\/li>\n<li>better engagement in research, governance and accountability,<\/li>\n<li>bringing European policy making closer to the people whilst basing it on scientific evidence.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>The project<\/h3>\n<p>The project was developed in the context of the <a href=\"https:\/\/actionproject.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">ACTION Open Call<\/a> and named after the existing <a href=\"https:\/\/www.wownature.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">WOWnature\u00ae<\/a> platform created by Etifor in 2018.<\/p>\n<p><strong>The project aims to measure air pollution with innovative sensors within and outside urban and periurban forests in order to assess their efficacy as a mitigation measure for air pollution, facilitate their funding and educate and engage with citizens.<\/strong><\/p>\n<p>This is a<strong> citizen science project<\/strong>: citizens will be involved throughout the project, participating in data collection and in co-developing solutions and policies proposals. Project activities will include education and dissemination activities as well. <strong>By including citizens in this project, we want to promote a more participatory, inclusive, citizen-led science.<\/strong> As an outcome of the project, we expect people and public administrations to become more aware of the benefits forests provide and, consequently, to demand and finance additional forest creation and maintenance.<\/p>\n<h3>Our contribution<\/h3>\n<p>Etifor designed the project and will be responsible for the following activities:<\/p>\n<ul>\n<li>Stakeholders and citizens engagement,<\/li>\n<li>Experiment design,<\/li>\n<li>Air quality monitoring in collaboration with Wiseair,<\/li>\n<li>Communication and dissemination.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-5836 size-large\" src=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-1024x427.jpg\" alt=\"\" width=\"1024\" height=\"427\" srcset=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-200x83.jpg 200w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-300x125.jpg 300w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-400x167.jpg 400w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-600x250.jpg 600w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-768x320.jpg 768w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-800x333.jpg 800w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1-1024x427.jpg 1024w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/Loghi-ACTION-per-sito-Etifor-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<hr \/>\n<p><em>This reflects the author\u2019s views. The European Commission is not liable for any use<br \/>\nthat may be made of the information contained therein.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measuring the effectiveness of forests in mitigating air pollution by involving citizens<\/p>\n","protected":false},"author":1,"featured_media":5492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,33],"tags":[75],"goal":[],"funder":[146],"market":[],"area":[138],"class_list":["post-5489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","category-sustainable-investments-portfolio","tag-climate-crisis-solutions","funder-european-union","area-wownature"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ACTION WOWnature - Etifor<\/title>\n<meta name=\"description\" content=\"Measuring the effectiveness of forests in mitigating air pollution by involving citizens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTION WOWnature\" \/>\n<meta property=\"og:description\" content=\"Misurare l\u2019efficacia delle foreste nella mitigazione dell\u2019inquinamento atmosferico coinvolgendo i cittadini\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/\" \/>\n<meta property=\"og:site_name\" content=\"Etifor\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-11T16:17:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T18:27:29+00:00\" \/>\n<meta name=\"author\" content=\"etifadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ACTION WOWnature\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"etifadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/\"},\"author\":{\"name\":\"etifadmin\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\"},\"headline\":\"ACTION WOWnature\",\"datePublished\":\"2020-03-11T16:17:46+00:00\",\"dateModified\":\"2023-01-18T18:27:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/\"},\"wordCount\":347,\"image\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/wownature-action.jpg\",\"keywords\":[\"Climate crisis solutions\"],\"articleSection\":[\"Portfolio\",\"Sustainable investments\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/\",\"name\":\"ACTION WOWnature - Etifor\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/wownature-action.jpg\",\"datePublished\":\"2020-03-11T16:17:46+00:00\",\"dateModified\":\"2023-01-18T18:27:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\"},\"description\":\"Measuring the effectiveness of forests in mitigating air pollution by involving citizens\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/wownature-action.jpg\",\"contentUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/wownature-action.jpg\",\"width\":1000,\"height\":464},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/sustainable-investments-portfolio\\\/action-wownature\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/category\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ACTION WOWnature\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/\",\"name\":\"Etifor\",\"description\":\"Valuing nature\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\",\"name\":\"etifadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"caption\":\"etifadmin\"},\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/author\\\/etifadmin\\\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"Etifor - Valuing Nature\",\"url\":\"https:\\\/\\\/www.etifor.com\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/#organization\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACTION WOWnature - Etifor","description":"Measuring the effectiveness of forests in mitigating air pollution by involving citizens","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/","og_locale":"en_GB","og_type":"article","og_title":"ACTION WOWnature","og_description":"Misurare l\u2019efficacia delle foreste nella mitigazione dell\u2019inquinamento atmosferico coinvolgendo i cittadini","og_url":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/","og_site_name":"Etifor","article_published_time":"2020-03-11T16:17:46+00:00","article_modified_time":"2023-01-18T18:27:29+00:00","author":"etifadmin","twitter_card":"summary_large_image","twitter_title":"ACTION WOWnature","twitter_misc":{"Written by":"etifadmin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/#article","isPartOf":{"@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/"},"author":{"name":"etifadmin","@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037"},"headline":"ACTION WOWnature","datePublished":"2020-03-11T16:17:46+00:00","dateModified":"2023-01-18T18:27:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/"},"wordCount":347,"image":{"@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/#primaryimage"},"thumbnailUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/wownature-action.jpg","keywords":["Climate crisis solutions"],"articleSection":["Portfolio","Sustainable investments"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/","url":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/","name":"ACTION WOWnature - Etifor","isPartOf":{"@id":"https:\/\/www.etifor.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/#primaryimage"},"image":{"@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/#primaryimage"},"thumbnailUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/wownature-action.jpg","datePublished":"2020-03-11T16:17:46+00:00","dateModified":"2023-01-18T18:27:29+00:00","author":{"@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037"},"description":"Measuring the effectiveness of forests in mitigating air pollution by involving citizens","breadcrumb":{"@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/#primaryimage","url":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/wownature-action.jpg","contentUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2020\/03\/wownature-action.jpg","width":1000,"height":464},{"@type":"BreadcrumbList","@id":"https:\/\/www.etifor.com\/en\/portfolio\/sustainable-investments-portfolio\/action-wownature\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.etifor.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.etifor.com\/en\/category\/portfolio\/"},{"@type":"ListItem","position":3,"name":"ACTION WOWnature"}]},{"@type":"WebSite","@id":"https:\/\/www.etifor.com\/en\/#website","url":"https:\/\/www.etifor.com\/en\/","name":"Etifor","description":"Valuing nature","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.etifor.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037","name":"etifadmin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","caption":"etifadmin"},"url":"https:\/\/www.etifor.com\/en\/author\/etifadmin\/","worksFor":{"@type":"Organization","name":"Etifor - Valuing Nature","url":"https:\/\/www.etifor.com","@id":"https:\/\/www.etifor.com\/#organization"}}]}},"_links":{"self":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts\/5489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/comments?post=5489"}],"version-history":[{"count":0,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts\/5489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/media\/5492"}],"wp:attachment":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/media?parent=5489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/categories?post=5489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/tags?post=5489"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/goal?post=5489"},{"taxonomy":"funder","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/funder?post=5489"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/market?post=5489"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/area?post=5489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}