{"id":4419,"date":"2019-06-26T11:31:31","date_gmt":"2019-06-26T09:31:31","guid":{"rendered":"https:\/\/www.etifor.com\/en\/?p=4419"},"modified":"2023-03-16T11:33:47","modified_gmt":"2023-03-16T10:33:47","slug":"redd-thailand","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/en\/portfolio\/redd-thailand\/","title":{"rendered":"Communications Strategy <\/span> Thailand\u2019s REDD+ Programme<\/span>"},"content":{"rendered":"

The project<\/h3>\n

In 2016, Thailand received a grant for US$3.6 million for Reducing Emissions from Deforestation and Forest Degradation (REDD+) Readiness from the Forest Carbon Partnership Facility (FCPF). Ensuring that REDD+ activities are done in participatory ways is a major element of the FCPF approach. As part of this commitment, the Thailand REDD+ program has chosen to make this engagement meaningful through an inclusive, innovative and engaging communication strategy, which will include an assessment of existing media products on REDD+ and the production of a set of original off and online communication materials both in English and Thai languages.<\/p>\n

The problem<\/h3>\n

Degradation and deforestation of the world\u2019s tropical forests are responsible for about 10% of net global carbon emissions and continue to grow. Tackling the devastation of tropical forests is core to combatting climate change.
\nREDD+ is a mechanism through which developing countries are rewarded financially for any emissions reductions achieved associated with a decrease in the conversion of forests to alternate land uses. The risk of implementing REDD+ as a mechanism in a top-down approach can sometimes lead to exclusion and weak policy implementation.<\/p>\n

The solution<\/h3>\n

Hence, the need for communication strategy is imperative to the success of the implementation of the national strategy and even of future REDD+ projects and sub-national and national programmes. The solution is for Etifor and its partners to develop a communication strategy and assess and produce media products that can communicate the benefit of the implementation of REDD+ as a mechanism, its strategy, future projects, and sub-national and national programmes.<\/p>\n

Our contribution<\/h3>\n

Etifor is lead consulting firm for this project and acts as project manager, while providing key REDD+ and environmental communication expertise.<\/p>\n

In particular Etifor will deliver:
\n\u2022 A country level forest stakeholder analysis and mapping
\n\u2022 4 consultation rounds in 4 different forest regions of Thailand
\n\u2022 2 main national dissemination events in Bangkok
\n\u2022 One communication strategy for REDD+ in Thailand
\n\u2022 A set of media products to startup the commuinication campaign.<\/p>\n

The project will be carried out mixing REDD+ experts, with environmental communication and Social Anthropology experts, fluent both in English and Thai.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reducing Emissions from Deforestation<\/p>\n","protected":false},"author":1,"featured_media":4420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,39],"tags":[72,76],"goal":[],"funder":[],"market":[],"area":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","category-responsible-management-portfolio","tag-ecosystem-services-and-protected-areas","tag-forests-and-timber-supply-chains"],"acf":[],"yoast_head":"\nCommunications Strategy || Thailand\u2019s REDD+ Programme - Etifor<\/title>\n<meta name=\"description\" content=\"Elaboration of the communication strategy to assist the Royal Thai Government in the development and dissemination of its REDD+ strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etifor.com\/en\/portfolio\/redd-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thailand\u2019s REDD+ Programme Communications Strategy\" \/>\n<meta property=\"og:description\" content=\"Elaboration of the communication strategy to assist the Royal Thai Government in the development and dissemination of its REDD+ strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etifor.com\/en\/portfolio\/redd-thailand\/\" \/>\n<meta property=\"og:site_name\" content=\"Etifor\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T09:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T10:33:47+00:00\" \/>\n<meta name=\"author\" content=\"etifadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Thailand\u2019s REDD+ Programme Communications Strategy\" \/>\n<meta name=\"twitter:description\" content=\"Elaboration of the communication strategy to assist the Royal Thai Government in the development and dissemination of its REDD+ strategy.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"etifadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/redd-thailand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/redd-thailand\\\/\"},\"author\":{\"name\":\"etifadmin\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\"},\"headline\":\"Communications Strategy Thailand\u2019s REDD+ Programme\",\"datePublished\":\"2019-06-26T09:31:31+00:00\",\"dateModified\":\"2023-03-16T10:33:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/redd-thailand\\\/\"},\"wordCount\":351,\"image\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/redd-thailand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/800px-Thai_rain_forest.jpg\",\"keywords\":[\"Ecosystem services and protected areas\",\"Forests and timber supply chains\"],\"articleSection\":[\"Portfolio\",\"Responsible management\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/redd-thailand\\\/\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/portfolio\\\/redd-thailand\\\/\",\"name\":\"Communications Strategy || Thailand\u2019s REDD+ Programme - 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