{"id":21844,"date":"2026-01-12T17:07:57","date_gmt":"2026-01-12T16:07:57","guid":{"rendered":"https:\/\/www.etifor.com\/en\/?p=21844"},"modified":"2026-01-15T12:55:58","modified_gmt":"2026-01-15T11:55:58","slug":"gucci-nido-di-seta","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/en\/portfolio\/gucci-nido-di-seta\/","title":{"rendered":"<span class='titolo_parte_1'>Assessing the ecosystem benefits of a territory-based silk supply chain<\/span>"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:5rem;--awb-margin-bottom:2.5rem;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1206.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:28;line-height:1.5;\"><span class=\"high\">Context<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-text-font-family:Arial, Helvetica, sans-serif;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p data-start=\"579\" data-end=\"1050\"><em data-start=\"579\" data-end=\"593\">Nido di Seta<\/em> is a project by <strong data-start=\"610\" data-end=\"619\">Gucci<\/strong> focused on enhancing the silk supply chain in Italy, with particular attention to the recovery of traditional production practices and land management. The initiative aims to integrate agricultural and manufacturing activities with the protection of local ecosystems, contributing to the generation of key <strong data-start=\"926\" data-end=\"948\">ecosystem services<\/strong>, such as biodiversity support, regulation of natural cycles, and conservation of the rural landscape.<\/p>\n<p data-start=\"1052\" data-end=\"1255\">By its very nature, the project requires a structured approach to assess the environmental benefits generated, relating them to the territory\u2019s baseline ecosystem values and to their evolution over time.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:2rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;border-color:#000000;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:28;line-height:1.5;\"><span class=\"high\">The project<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-text-font-family:Arial, Helvetica, sans-serif;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p data-start=\"1279\" data-end=\"1757\">Gucci\u2019s <em data-start=\"1287\" data-end=\"1301\">Nido di Seta<\/em> project, implemented in the municipalities of <strong data-start=\"1348\" data-end=\"1373\">San Floro and Cortale<\/strong>, was designed to generate concrete and long-lasting environmental benefits, contributing to biodiversity conservation and the strengthening of local ecosystem services. To make these benefits understandable and comparable over time, a structured process was launched to assess environmental impacts, linking the interventions carried out to the territory\u2019s baseline ecosystem values.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:2rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;border-color:#000000;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:28;line-height:1.5;\"><span class=\"high\">Our contribution<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-text-font-family:Arial, Helvetica, sans-serif;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p data-start=\"1786\" data-end=\"2060\">Etifor supported <strong data-start=\"1803\" data-end=\"1812\">Gucci<\/strong> in the assessment, modelling, and reporting of the ecosystem benefits generated by the <em data-start=\"1900\" data-end=\"1914\">Nido di Seta<\/em> project, adopting a <strong data-start=\"1935\" data-end=\"1987\">scientific qualitative and quantitative approach<\/strong> based on internationally recognised methodologies. The support included:<\/p>\n<ul data-start=\"2061\" data-end=\"2340\">\n<li data-start=\"2061\" data-end=\"2108\">\n<p data-start=\"2063\" data-end=\"2108\">defining an environmental baseline reference;<\/p>\n<\/li>\n<li data-start=\"2109\" data-end=\"2178\">\n<p data-start=\"2111\" data-end=\"2178\">selecting and applying ecosystem services assessment methodologies;<\/p>\n<\/li>\n<li data-start=\"2179\" data-end=\"2233\">\n<p data-start=\"2181\" data-end=\"2233\">modelling the main environmental benefits generated;<\/p>\n<\/li>\n<li data-start=\"2234\" data-end=\"2340\">\n<p data-start=\"2236\" data-end=\"2340\">supporting impact communication, with a strong focus on transparency and the prevention of greenwashing.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2342\" data-end=\"2542\">A pathway designed to make the project\u2019s impacts <strong data-start=\"2391\" data-end=\"2445\">measurable, verifiable, and communicable over time<\/strong>, strengthening the environmental value of the initiative for both the territory and the company.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:2rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;border-color:#000000;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p data-start=\"179\" data-end=\"359\">We support Gucci in the scientific assessment and reporting of the environmental benefits generated by the \u201cNido di Seta\u201d project in the municipalities of San Floro and Cortale<\/p>\n","protected":false},"author":8,"featured_media":21845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/etiforproject_2025.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"goal":[],"funder":[],"market":[131],"area":[140],"class_list":["post-21844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","market-business-investors","area-forests"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assessing the ecosystem benefits of a territory-based silk supply chain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etifor.com\/en\/portfolio\/gucci-nido-di-seta\/\" \/>\n<meta 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