{"id":18506,"date":"2023-11-24T18:54:26","date_gmt":"2023-11-24T17:54:26","guid":{"rendered":"https:\/\/www.etifor.com\/en\/?p=18506"},"modified":"2026-06-04T16:15:09","modified_gmt":"2026-06-04T14:15:09","slug":"wenatour","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/en\/portfolio\/wenatour\/","title":{"rendered":"<span class='titolo_parte_1'>Welfare, nature and tourism<\/span>"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:5rem;--awb-margin-bottom:2.5rem;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1206.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:28;line-height:1.5;\"><span class=\"high\">Context<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p><b>Tourism<\/b><span style=\"font-weight: 400;\"> is a significant driver of the global economy, a complex system capable of influencing the natural and urban environments in which it operates, as well as the well-being and culture of host communities. In recent years, economic and environmental crises have triggered a profound change in the tourism system, revealing <\/span><b>new needs and potential markets<\/b><span style=\"font-weight: 400;\"> under the banner of <\/span><b>sustainability<\/b><span style=\"font-weight: 400;\">. However, the touristic system is still unprepared, disorganized and unwilling to respond. Therefore, tourism must undertake <\/span><b>radical innovation<\/b><span style=\"font-weight: 400;\"> to seize these opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WeNaTour is a European project funded by the Erasmus+ program aimed at <\/span><b>training new professionals<\/b><span style=\"font-weight: 400;\"> for <\/span><b>sustainable tourism<\/b><span style=\"font-weight: 400;\"> and exploring <\/span><b>emerging markets<\/b><span style=\"font-weight: 400;\">, while keeping the well-being of <\/span><b>local communities<\/b><span style=\"font-weight: 400;\"> and the preservation of the environment at the core of its strategies, towards a more responsible and sustainable future.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">WeNaTour aims to enhance the <\/span><b>educational offering<\/b><span style=\"font-weight: 400;\"> in the field of <\/span><b>sustainable tourism and destination management<\/b><span style=\"font-weight: 400;\"> at the European level through a unique combination of theory and practice. This will be achieved through the following actions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilitating the exchange and <\/span><b>co-creation of knowledge<\/b><span style=\"font-weight: 400;\"> among European universities, local administrations, and businesses from diverse disciplines that often do not collaborate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promoting a new, innovative, and multidisciplinary <\/span><b>online training program<\/b><span style=\"font-weight: 400;\"> in Sustainable Tourism Management, targeting both students and professionals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing <\/span><b>field-based training experiences<\/b><span style=\"font-weight: 400;\"> to foster entrepreneurial skills among students, researchers, and professionals, addressing the growing demand for efficient and effective solutions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, the project will drive innovation in tourism by disseminating knowledge, exploring and testing new practices in two <\/span><b>emerging markets<\/b><span style=\"font-weight: 400;\">: company well-being and nature-based tourism for health and well-being.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The project started in 2023 and has a duration of <\/span><b>3 years<\/b><span style=\"font-weight: 400;\">, it primarily focuses on partner countries, including Italy, Romania, Austria, Ireland, Germany, and the Netherlands. However, the results will be shared at the European level through an extensive <\/span><b>international alliance<\/b><span style=\"font-weight: 400;\"> in the field of sustainable tourism. <\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:2rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;border-color:#000000;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:28;line-height:1.5;\"><span class=\"high\">The project<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">The post-pandemic scenarios and conflicts have further accelerated the transformations already underway, radically changing EU citizens\u2019 working, living and leisure patterns. These changes have generated <\/span><b>new needs and demands<\/b><span style=\"font-weight: 400;\">, pushing towards tourism focused on nature and sustainability. <\/span><b>New markets<\/b><span style=\"font-weight: 400;\">, such as wellness and nature-oriented tourism, are growing. Increasingly, tourism is being integrated into corporate welfare, while the demand for sustainability certifications for destinations and economic operators and the focus on accessible tourism is increasing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the tourism system has been resilient in recent years, facing numerous challenges, there is still a <\/span><b>shortage of professionals<\/b><span style=\"font-weight: 400;\"> with interdisciplinary skills and knowledge of governance systems in tourism destinations. This particular profile, which we could refer to as <\/span><b>&#8216;Sustainable Tourism Destination Manager&#8217;<\/b><span style=\"font-weight: 400;\">, has yet to be established, and WeNaTour aims to create training opportunities for individuals aspiring to enter this profession. In this context, tourism has an extraordinary opportunity to take a <\/span><b>new direction<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:2rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;border-color:#000000;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:28;line-height:1.5;\">Our <span class=\"high\">contribution<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>Etifor has substantial experience in knowledge transfer and can rely on an applied research and innovation approach. This is why it will contribute its expertise at all project stages.<\/p>\n<p>Specifically, Etifor will be responsible for coordinating:<\/p>\n<ul>\n<li>the development of a research framework for the entire project, reports on innovation in the sector, and market insights. It will also conduct a training needs assessment<\/li>\n<li>communication and dissemination activities, using its own dedicated staff with experience in designing context-specific communications. This includes design and storytelling approaches.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:2rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;border-color:#000000;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:28;line-height:1.5;\">Documents and Resources<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><ul>\n<li><em><a href=\"https:\/\/arrow.tudublin.ie\/ijthle\/vol1\/iss1\/2\/\">A Training Needs Analysis for a Sustainable Tourism Destination Management Programme: A Practitioner\u2019s Perspective<\/a><\/em><\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:2rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;border-color:#000000;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-6\"><h3>Funding statement<\/h3>\n<\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">The European Alliance for Innovation and Sustainability Education in Welfare, Nature, and Tourism, called WeNaTour, is a Innovation Alliance project (ERASMUS-EDU-2022-PI-ALL-INNO)\u00a0 funded with support from the European Commission &#8211; Erasmus+ program under Grant Agreement No 101111561.<\/span><\/p>\n<\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 has-taglines layout-floated layout-medium-floated layout-small-stacked\" style=\"background-color:#f6f6f6;border-color:#cccccc;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"&lt;span class=&#039;titolo_parte_1&#039;&gt;Welfare, nature and tourism&lt;\/span&gt;\" data-description=\"Context \r\n\r\nTourism is a significant driver of the global economy, a complex system capable of influencing the natural and urban environments in which it operates, as well as the well-being and culture of host communities. 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