{"id":1578,"date":"2017-05-01T22:31:57","date_gmt":"2017-05-01T20:31:57","guid":{"rendered":"http:\/\/www.etifor.com\/it\/?p=1578"},"modified":"2022-12-20T19:22:52","modified_gmt":"2022-12-20T18:22:52","slug":"etifor-rebranding-valuing-nature","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/","title":{"rendered":"<span class='titolo_parte_1'>Our rebranding from E to R<\/span>"},"content":{"rendered":"<p>In nature, evolution and growth are marked by moments of mutation and metamorphosis. During the last year, Etifor went through a strategic review process which saw the active participation of associates and employees. The aim of this process was to create a more effective vision and mission to respond to the needs of an ever-changing society through a combination of science and creativity.<\/p>\n<p>To do this, first of all, we create our new vision: &#8220;Improving the value of nature through science, innovation and ethics&#8221;. This vision summarizes and communicates our daily commitment to Nature in an economic, social and environmental approach.<\/p>\n<p>In addition to reviewing our vision and mission, we decided to modify our \u201cEthical Management System\u201d introducing new dimensions linked to business growth and culture, innovation and the impact of our activities. We decided to do it because, for us, ethics and good governance are fundamental elements of every technical choice and strategic management.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-2921\" src=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-1024x453.jpg\" alt=\"\" width=\"1024\" height=\"453\" srcset=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-200x89.jpg 200w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-300x133.jpg 300w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-400x177.jpg 400w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-600x266.jpg 600w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-768x340.jpg 768w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-800x354.jpg 800w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-1024x453.jpg 1024w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH-1200x531.jpg 1200w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/APPROACH.jpg 1468w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Every good purpose has to be accompanied by a plan. To achieve our vision, we therefore have strategic lines of intervention that then translate into more operational activities:<\/p>\n<ul>\n<li><strong>Strengthening<\/strong> &#8211; investing in people, in company assets, in our customers and business partners;<\/li>\n<li><strong>Growing <\/strong>&#8211; by consolidating existing activities, working for territorial and thematic programs, systematically strengthening our international presence;<\/li>\n<li><strong>Innovating<\/strong> &#8211; through systematic R &amp; D activities, promoting a culture of innovation and widespread entrepreneurship, consolidating our role as a university spin-off within the Agripolis Campus;<\/li>\n<\/ul>\n<p>To use some quotes and metaphors, we believe that:<\/p>\n<p class=\"p1\"><em><strong>&#8220;We can no longer waste time doing things we do not want to do&#8221; P. Sorrentino<\/strong><\/em><br \/>\nWe like to have fun while working and experimenting with our customers. We want to leave behind the old and the superfluous.<\/p>\n<p class=\"p1\"><em><strong>\u201cSeek and learn to recognize who and what, in the midst of hell, are not hell, then make them endure, give them space\u201d I. Calvino<\/strong><\/em><br \/>\nWe are not for everyone, we like to choose our travel companions, from ethical finance, to environmental certification, we choose the most responsible and innovative realities, helping &#8220;good&#8221; ideas to grow and develop.<\/p>\n<p class=\"p1\"><em><strong>\u201cBeauty will save the world\u201d F.M.Dostoevskij<\/strong><\/em><br \/>\nAnd finally, in perfect Italian style, we want to promote beauty, understood as the search for the value and complexity of every living being, animal and plant. We want to bring out the most hidden values of nature and communicate them effectively; this is why we felt the need for a new, more dynamic and cosmopolitan &#8220;suit&#8221; that represents the internationality, professionalism and originality that distinguishes us. The result is before your eyes!<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1618 size-full alignleft\" src=\"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2017\/05\/Etifor_loghi-1.jpg\" alt=\"Etifor loghi colorati\" width=\"800\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etifor celebrates its birthday by building a new vision and a more innovative and international image.<\/p>\n","protected":false},"author":1,"featured_media":1699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[44,58],"tags":[66],"goal":[],"funder":[],"market":[],"area":[],"class_list":["post-1578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-events","tag-valuing-nature"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our rebranding from E to R - Etifor<\/title>\n<meta name=\"description\" content=\"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our rebranding from E to R\" \/>\n<meta property=\"og:description\" content=\"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/\" \/>\n<meta property=\"og:site_name\" content=\"Etifor\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-01T20:31:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T18:22:52+00:00\" \/>\n<meta name=\"author\" content=\"etifadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Our rebranding from E to R\" \/>\n<meta name=\"twitter:description\" content=\"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2017\/05\/ipotesi_cover.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"etifadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/\"},\"author\":{\"name\":\"etifadmin\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\"},\"headline\":\"Our rebranding from E to R\",\"datePublished\":\"2017-05-01T20:31:57+00:00\",\"dateModified\":\"2022-12-20T18:22:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/\"},\"wordCount\":435,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/ipotesi_cover.jpg\",\"keywords\":[\"Valuing nature\"],\"articleSection\":[\"Archive\",\"Events\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/\",\"name\":\"Our rebranding from E to R - Etifor\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/ipotesi_cover.jpg\",\"datePublished\":\"2017-05-01T20:31:57+00:00\",\"dateModified\":\"2022-12-20T18:22:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\"},\"description\":\"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/ipotesi_cover.jpg\",\"contentUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/ipotesi_cover.jpg\",\"width\":3508,\"height\":1971},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/events\\\/etifor-rebranding-valuing-nature\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/category\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Our rebranding from E to R\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/\",\"name\":\"Etifor\",\"description\":\"Valuing nature\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\",\"name\":\"etifadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"caption\":\"etifadmin\"},\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/author\\\/etifadmin\\\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"Etifor - Valuing Nature\",\"url\":\"https:\\\/\\\/www.etifor.com\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/#organization\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our rebranding from E to R - Etifor","description":"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/","og_locale":"en_GB","og_type":"article","og_title":"Our rebranding from E to R","og_description":"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.","og_url":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/","og_site_name":"Etifor","article_published_time":"2017-05-01T20:31:57+00:00","article_modified_time":"2022-12-20T18:22:52+00:00","author":"etifadmin","twitter_card":"summary_large_image","twitter_title":"Our rebranding from E to R","twitter_description":"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.","twitter_image":"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2017\/05\/ipotesi_cover.jpg","twitter_misc":{"Written by":"etifadmin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#article","isPartOf":{"@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/"},"author":{"name":"etifadmin","@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037"},"headline":"Our rebranding from E to R","datePublished":"2017-05-01T20:31:57+00:00","dateModified":"2022-12-20T18:22:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/"},"wordCount":435,"commentCount":0,"image":{"@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#primaryimage"},"thumbnailUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/ipotesi_cover.jpg","keywords":["Valuing nature"],"articleSection":["Archive","Events"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/","url":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/","name":"Our rebranding from E to R - Etifor","isPartOf":{"@id":"https:\/\/www.etifor.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#primaryimage"},"image":{"@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#primaryimage"},"thumbnailUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/ipotesi_cover.jpg","datePublished":"2017-05-01T20:31:57+00:00","dateModified":"2022-12-20T18:22:52+00:00","author":{"@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037"},"description":"Etifor celebrates its birthday with a new vision and a more innovative and international image! Read the article to find out more about our rebranding.","breadcrumb":{"@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#primaryimage","url":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/ipotesi_cover.jpg","contentUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2017\/05\/ipotesi_cover.jpg","width":3508,"height":1971},{"@type":"BreadcrumbList","@id":"https:\/\/www.etifor.com\/en\/events\/etifor-rebranding-valuing-nature\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.etifor.com\/en\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.etifor.com\/en\/category\/events\/"},{"@type":"ListItem","position":3,"name":"Our rebranding from E to R"}]},{"@type":"WebSite","@id":"https:\/\/www.etifor.com\/en\/#website","url":"https:\/\/www.etifor.com\/en\/","name":"Etifor","description":"Valuing nature","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.etifor.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037","name":"etifadmin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","caption":"etifadmin"},"url":"https:\/\/www.etifor.com\/en\/author\/etifadmin\/","worksFor":{"@type":"Organization","name":"Etifor - Valuing Nature","url":"https:\/\/www.etifor.com","@id":"https:\/\/www.etifor.com\/#organization"}}]}},"_links":{"self":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts\/1578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/comments?post=1578"}],"version-history":[{"count":0,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts\/1578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/media\/1699"}],"wp:attachment":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/media?parent=1578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/categories?post=1578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/tags?post=1578"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/goal?post=1578"},{"taxonomy":"funder","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/funder?post=1578"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/market?post=1578"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/area?post=1578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}