{"id":10182,"date":"2022-09-27T12:09:34","date_gmt":"2022-09-27T10:09:34","guid":{"rendered":"https:\/\/www.etifor.com\/en\/?p=10182"},"modified":"2026-10-05T15:18:42","modified_gmt":"2026-10-05T13:18:42","slug":"sustainable-tourism","status":"publish","type":"post","link":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/","title":{"rendered":"<span class='titolo_parte_1'>Sustainable Tourism: is a positive tourism for the environment and communities possible?<\/span>"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" alt=\"Chapada dos Veadeiros (Goi\u00e1s, Brazil) 2020, by Helena Leonel Ferreira\" src=\"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2022\/02\/etifor-lavora-con-noi-montagna.jpg\" class=\"img-responsive wp-image-12902\"\/><\/span><\/div><div class=\"fusion-text fusion-text-1\"><h2 data-start=\"247\" data-end=\"299\">Rethinking Tourism for a More Sustainable Future<\/h2>\n<p data-start=\"301\" data-end=\"704\">The global community is now facing challenges on both <strong>environmental and social fronts.<\/strong> Consider, for instance, the transgression of<a href=\"https:\/\/www.etifor.com\/en\/updates\/nature-positive\/\"> 7 out of 9<\/a> planetary boundaries or the delay in meeting the targets outlined in the 2030 Agenda. These scenarios not only demand responsible action towards the environment and communities, but also represent significant risk factors for our economies \u2014 including tourism.<\/p>\n<p data-start=\"706\" data-end=\"1511\">Tourism is deeply <strong>rooted in the territorial system<\/strong> in which it is experienced: an adventure in a mountain area of one Italian region will differ from one in a neighboring region. This territorial system includes the natural, historical, and artistic heritage (territorial capital), the network of small, medium, and large enterprises (economic and financial capital), the local population (human capital), and the relationships among all stakeholders (social capital). Any pressure on this ecosystem significantly impacts the quality of the tourism offer. Think, for example, of the Vaia storm in 2018, which destroyed 42,800 hectares of forest across the Alps and caused a loss of scenic value. On the social side, the protests of local residents in over-touristed destinations are pushing visitors away.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h2 data-start=\"1518\" data-end=\"1567\">What Role Does Tourism Play in This Scenario?<\/h2>\n<p data-start=\"1569\" data-end=\"1676\">Like all economic activities, tourism generates both positive and negative impacts. Here are some examples:<\/p>\n<h3 data-start=\"1678\" data-end=\"1699\">Economic Impacts<\/h3>\n<p data-start=\"1701\" data-end=\"1713\"><strong data-start=\"1701\" data-end=\"1713\">Negative<\/strong><\/p>\n<ul data-start=\"1714\" data-end=\"1918\">\n<li data-start=\"1714\" data-end=\"1753\">\n<p data-start=\"1716\" data-end=\"1753\">Rising prices of goods and services<\/p>\n<\/li>\n<li data-start=\"1754\" data-end=\"1796\">\n<p data-start=\"1756\" data-end=\"1796\">Increased dependence on imported labor<\/p>\n<\/li>\n<li data-start=\"1797\" data-end=\"1819\">\n<p data-start=\"1799\" data-end=\"1819\">Labor exploitation<\/p>\n<\/li>\n<li data-start=\"1820\" data-end=\"1863\">\n<p data-start=\"1822\" data-end=\"1863\">Economic instability due to seasonality<\/p>\n<\/li>\n<li data-start=\"1864\" data-end=\"1897\">\n<p data-start=\"1866\" data-end=\"1897\">Poor sectoral diversification<\/p>\n<\/li>\n<li data-start=\"1898\" data-end=\"1918\">\n<p data-start=\"1900\" data-end=\"1918\">Tourism leakages<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1920\" data-end=\"1932\"><strong data-start=\"1920\" data-end=\"1932\">Positive<\/strong><\/p>\n<ul data-start=\"1933\" data-end=\"2213\">\n<li data-start=\"1933\" data-end=\"2009\">\n<p data-start=\"1935\" data-end=\"2009\">Income and standard of living improvements, especially in marginal areas<\/p>\n<\/li>\n<li data-start=\"2010\" data-end=\"2048\">\n<p data-start=\"2012\" data-end=\"2048\">Better services for local citizens<\/p>\n<\/li>\n<li data-start=\"2049\" data-end=\"2077\">\n<p data-start=\"2051\" data-end=\"2077\">Boost to local economies<\/p>\n<\/li>\n<li data-start=\"2078\" data-end=\"2109\">\n<p data-start=\"2080\" data-end=\"2109\">Increased job opportunities<\/p>\n<\/li>\n<li data-start=\"2110\" data-end=\"2133\">\n<p data-start=\"2112\" data-end=\"2133\">Higher tax revenues<\/p>\n<\/li>\n<li data-start=\"2134\" data-end=\"2164\">\n<p data-start=\"2136\" data-end=\"2164\">New business opportunities<\/p>\n<\/li>\n<li data-start=\"2165\" data-end=\"2182\">\n<p data-start=\"2167\" data-end=\"2182\">Export growth<\/p>\n<\/li>\n<li data-start=\"2183\" data-end=\"2213\">\n<p data-start=\"2185\" data-end=\"2213\">Economic multiplier effect<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2215\" data-end=\"2234\">Social Impacts<\/h3>\n<p data-start=\"2236\" data-end=\"2248\"><strong data-start=\"2236\" data-end=\"2248\">Negative<\/strong><\/p>\n<ul data-start=\"2249\" data-end=\"2462\">\n<li data-start=\"2249\" data-end=\"2294\">\n<p data-start=\"2251\" data-end=\"2294\">Changes in social\/family\/gender relations<\/p>\n<\/li>\n<li data-start=\"2295\" data-end=\"2335\">\n<p data-start=\"2297\" data-end=\"2335\">Shifts in moral standards and values<\/p>\n<\/li>\n<li data-start=\"2336\" data-end=\"2354\">\n<p data-start=\"2338\" data-end=\"2354\">Gentrification<\/p>\n<\/li>\n<li data-start=\"2355\" data-end=\"2382\">\n<p data-start=\"2357\" data-end=\"2382\">Feelings of inferiority<\/p>\n<\/li>\n<li data-start=\"2383\" data-end=\"2427\">\n<p data-start=\"2385\" data-end=\"2427\">Conflicts between residents and tourists<\/p>\n<\/li>\n<li data-start=\"2428\" data-end=\"2445\">\n<p data-start=\"2430\" data-end=\"2445\">Rise in crime<\/p>\n<\/li>\n<li data-start=\"2446\" data-end=\"2462\">\n<p data-start=\"2448\" data-end=\"2462\">Prostitution<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2464\" data-end=\"2476\"><strong data-start=\"2464\" data-end=\"2476\">Positive<\/strong><\/p>\n<ul data-start=\"2477\" data-end=\"2595\">\n<li data-start=\"2477\" data-end=\"2513\">\n<p data-start=\"2479\" data-end=\"2513\">Greater socio-cultural awareness<\/p>\n<\/li>\n<li data-start=\"2514\" data-end=\"2545\">\n<p data-start=\"2516\" data-end=\"2545\">Intercultural understanding<\/p>\n<\/li>\n<li data-start=\"2546\" data-end=\"2595\">\n<p data-start=\"2548\" data-end=\"2595\">Empowerment of women and disadvantaged people<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2597\" data-end=\"2618\">Cultural Impacts<\/h3>\n<p data-start=\"2620\" data-end=\"2632\"><strong data-start=\"2620\" data-end=\"2632\">Negative<\/strong><\/p>\n<ul data-start=\"2633\" data-end=\"2753\">\n<li data-start=\"2633\" data-end=\"2682\">\n<p data-start=\"2635\" data-end=\"2682\">Alteration of religious practices and customs<\/p>\n<\/li>\n<li data-start=\"2683\" data-end=\"2711\">\n<p data-start=\"2685\" data-end=\"2711\">Cultural commodification<\/p>\n<\/li>\n<li data-start=\"2712\" data-end=\"2729\">\n<p data-start=\"2714\" data-end=\"2729\">Acculturation<\/p>\n<\/li>\n<li data-start=\"2730\" data-end=\"2753\">\n<p data-start=\"2732\" data-end=\"2753\">Staged authenticity<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2755\" data-end=\"2767\"><strong data-start=\"2755\" data-end=\"2767\">Positive<\/strong><\/p>\n<ul data-start=\"2768\" data-end=\"2912\">\n<li data-start=\"2768\" data-end=\"2795\">\n<p data-start=\"2770\" data-end=\"2795\">Cultural revitalization<\/p>\n<\/li>\n<li data-start=\"2796\" data-end=\"2819\">\n<p data-start=\"2798\" data-end=\"2819\">Pride in traditions<\/p>\n<\/li>\n<li data-start=\"2820\" data-end=\"2859\">\n<p data-start=\"2822\" data-end=\"2859\">Preservation of intangible heritage<\/p>\n<\/li>\n<li data-start=\"2860\" data-end=\"2912\">\n<p data-start=\"2862\" data-end=\"2912\">Conservation of historic buildings and monuments<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2914\" data-end=\"2940\">Environmental Impacts<\/h3>\n<p data-start=\"2942\" data-end=\"2954\"><strong data-start=\"2942\" data-end=\"2954\">Negative<\/strong><\/p>\n<ul data-start=\"2955\" data-end=\"3190\">\n<li data-start=\"2955\" data-end=\"2983\">\n<p data-start=\"2957\" data-end=\"2983\">Greenhouse gas emissions<\/p>\n<\/li>\n<li data-start=\"2984\" data-end=\"3038\">\n<p data-start=\"2986\" data-end=\"3038\">Pollution (air, water, noise, solid waste, visual)<\/p>\n<\/li>\n<li data-start=\"3039\" data-end=\"3114\">\n<p data-start=\"3041\" data-end=\"3114\">Loss of natural landscapes and agricultural land to tourism development<\/p>\n<\/li>\n<li data-start=\"3115\" data-end=\"3138\">\n<p data-start=\"3117\" data-end=\"3138\">Loss of open spaces<\/p>\n<\/li>\n<li data-start=\"3139\" data-end=\"3166\">\n<p data-start=\"3141\" data-end=\"3166\">Harm to flora and fauna<\/p>\n<\/li>\n<li data-start=\"3167\" data-end=\"3190\">\n<p data-start=\"3169\" data-end=\"3190\">Animal exploitation<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3192\" data-end=\"3204\"><strong data-start=\"3192\" data-end=\"3204\">Positive<\/strong><\/p>\n<ul data-start=\"3205\" data-end=\"3416\">\n<li data-start=\"3205\" data-end=\"3305\">\n<p data-start=\"3207\" data-end=\"3305\">Protection of natural areas or prevention of further ecological degradation (ecosystem services)<\/p>\n<\/li>\n<li data-start=\"3306\" data-end=\"3344\">\n<p data-start=\"3308\" data-end=\"3344\">Reconnection of people with nature<\/p>\n<\/li>\n<li data-start=\"3345\" data-end=\"3370\">\n<p data-start=\"3347\" data-end=\"3370\">Stakeholder education<\/p>\n<\/li>\n<li data-start=\"3371\" data-end=\"3416\">\n<p data-start=\"3373\" data-end=\"3416\">Conservation and funding for biodiversity<\/p>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" alt=\"Chapada dos Veadeiros (Goi\u00e1s, Brazil) 2020, by Helena Leonel Ferreira\" src=\"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2022\/09\/P1050579-2a-scaled.jpg\" class=\"img-responsive wp-image-14469\"\/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><h2 data-start=\"3423\" data-end=\"3455\">What Is Sustainable Tourism?<\/h2>\n<p data-start=\"3457\" data-end=\"3628\">Sustainable tourism stems from the broader concept of sustainable development. According to the <a href=\"https:\/\/www.unwto.org\/\">UNWTO<\/a> \u2013 the United Nations World Tourism Organization \u2013 it is <strong>defined as:<\/strong><\/p>\n<blockquote data-start=\"3629\" data-end=\"3822\">\n<p data-start=\"3631\" data-end=\"3822\">\u201cTourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"3824\" data-end=\"3988\">This approach considers all tourism effects, both positive and negative, aiming to minimize the former and maximize the latter, while keeping the system in balance.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><h2 data-start=\"3995\" data-end=\"4035\">A New Approach to Tourism Management<\/h2>\n<p data-start=\"4037\" data-end=\"4169\">To achieve sustainability goals, a coordinated approach to tourism is essential \u2014 both at the business level and within territories.<\/p>\n<h4 data-start=\"4171\" data-end=\"4193\">Within Businesses<\/h4>\n<p data-start=\"4195\" data-end=\"4605\">A company pursuing a sustainability path must <strong>involve both internal and external stakeholders<\/strong>: employees, guests, public bodies, suppliers, local communities, associations, credit institutions, and investors must all be allies in this challenge. It&#8217;s crucial to identify a reference figure \u2014 the Sustainability Manager \u2014 who liaises with all these groups to define a tailored improvement plan for the business.<\/p>\n<h4 data-start=\"4607\" data-end=\"4630\">Within Territories<\/h4>\n<p data-start=\"4632\" data-end=\"5280\">Coordinated sustainable tourism is the responsibility of Destination Management Organizations (DMOs), which are tasked with facilitating public-private partnerships and shaping a shared vision of the destination. Historically, DMOs focused on territorial promotion, evolving into experience designers and governance facilitators. Today\u2019s global challenges call for a further transformation \u2014 from promotion agencies to territorial stewards. These stewards care for the destination by balancing the needs of visitors with those of the local community through the protection of resources. This concept is known in the literature as <strong data-start=\"5262\" data-end=\"5280\">\u201cstewardship.\u201d<\/strong><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"541\" alt=\"Chapada dos Veadeiros (Goi\u00e1s, Brazil) 2020, by Helena Leonel Ferreira\" title=\"image1\" src=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-1024x541.webp\" class=\"img-responsive wp-image-21401\" srcset=\"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-200x106.webp 200w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-300x158.webp 300w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-400x211.webp 400w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-600x317.webp 600w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-768x406.webp 768w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-800x423.webp 800w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-1024x541.webp 1024w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1-1200x634.webp 1200w, https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/09\/image1.webp 1469w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\"><h2>Why Do We Need More Sustainable Tourism?<\/h2>\n<p data-start=\"5333\" data-end=\"5561\">What we need is a paradigm shift: the <strong>territory must be a protagonist again<\/strong>, not just a resource to exploit. When tourism integrates with the land, respecting its rhythms and uniqueness, it can generate real, long-term benefits.<\/p>\n<p data-start=\"5563\" data-end=\"5718\">This is the aim of sustainable tourism: to create experiences that respect the territory and improve the quality of life for both communities and visitors.<\/p>\n<blockquote data-start=\"5720\" data-end=\"6029\">\n<p data-start=\"5722\" data-end=\"6029\">\u201cWe believe that tourism is a powerful vehicle for positive change: for the territory, which \u2013 under careful guidance \u2013 can fully express its tourism potential and reap multiple benefits, and for the traveler, who experiences transformative journeys.\u201d<br data-start=\"5973\" data-end=\"5976\" \/>\u2013 <em data-start=\"5978\" data-end=\"6029\">Alessia Fiorentino, Tourism and Local Development<\/em><\/p>\n<\/blockquote>\n<p data-start=\"6031\" data-end=\"6238\">In this new context, traditional metrics like tourist arrivals and overnight stays are no longer enough to define success. Instead, we need new, territory-specific indicators to guide continuous improvement.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" alt=\"Chapada dos Veadeiros (Goi\u00e1s, Brazil) 2020, by Helena Leonel Ferreira\" src=\"https:\/\/www.etifor.com\/wp-content\/uploads\/sites\/2\/2022\/09\/P1050579-2a-scaled.jpg\" class=\"img-responsive wp-image-14469\"\/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-6\"><h2 data-start=\"6245\" data-end=\"6288\">How Can We Promote Sustainable Tourism?<\/h2>\n<p data-start=\"6290\" data-end=\"6433\">To make tourism truly sustainable, we need effective tools, <strong>long-term vision<\/strong>, and active community engagement. Etifor works in all these areas.<\/p>\n<p data-start=\"6435\" data-end=\"6626\">We <strong>co-design tailored strategies<\/strong> that aim to enhance ecosystem services, diversify tourism offerings, and regenerate landscapes \u2014 integrating environmental, cultural, and economic dimensions.<\/p>\n<p data-start=\"6628\" data-end=\"6800\">We are also members of the <a href=\"https:\/\/www.etifor.com\/en\/certification-gstc\/\">Global Sustainable Tourism Council (GSTC)<\/a> and support destinations and operators in obtaining certification based on its international standards.<\/p>\n<blockquote data-start=\"6802\" data-end=\"7055\">\n<p data-start=\"6804\" data-end=\"7055\">\u201cInternational standards like those of the Global Sustainable Tourism Council can guide us in rethinking how we do tourism \u2014 placing the needs of local communities and the environment at the center.\u201d<br data-start=\"7003\" data-end=\"7006\" \/>\u2013 <em data-start=\"7008\" data-end=\"7055\">Federica Bosco, Tourism and Local Development<\/em><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-7\"><h2>Sustainable Tourism: Real Examples from Italy<\/h2>\n<p data-start=\"7113\" data-end=\"7361\">At Etifor, we support territories and destinations in building more responsible, authentic, and <a href=\"https:\/\/www.etifor.com\/en\/updates\/regenerative-tourism\/\">regenerative tourism<\/a>, recognizing that sustainability is not a destination but a continuous journey. Here are three projects we\u2019ve carried out in Italy:<\/p>\n<ul data-start=\"7363\" data-end=\"7909\">\n<li data-start=\"7363\" data-end=\"7567\">\n<p data-start=\"7365\" data-end=\"7567\"><a href=\"https:\/\/www.etifor.com\/en\/portfolio\/siena-gstc\/\"><strong data-start=\"7365\" data-end=\"7374\">Siena<\/strong><\/a> \u2013 We supported the Tuscan municipality in its certification process aligned with the Global Sustainable Tourism Council (GSTC) criteria, ensuring integrated and sustainable tourism management.<\/p>\n<\/li>\n<li data-start=\"7569\" data-end=\"7736\">\n<p data-start=\"7571\" data-end=\"7736\"><a href=\"https:\/\/www.etifor.com\/en\/portfolio\/gstc-trentino\/\"><strong data-start=\"7571\" data-end=\"7583\">Trentino<\/strong><\/a> \u2013 In this region, we facilitated a participatory process to strengthen local governance and the identity of tourist destinations based on GSTC criteria.<\/p>\n<\/li>\n<li data-start=\"7738\" data-end=\"7909\">\n<p data-start=\"7740\" data-end=\"7909\"><a href=\"https:\/\/www.etifor.com\/en\/portfolio\/regenerative-tourism-badia\/\"><strong data-start=\"7740\" data-end=\"7754\">Alta Badia<\/strong><\/a> \u2013 Here we introduced a regenerative tourism strategy, involving local stakeholders in a process that enhances both the landscape and mountain communities.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7911\" data-end=\"8048\">These cases show that sustainable tourism is not only possible \u2014 it increases territorial value and improves the experience for visitors.<\/p>\n<p data-start=\"8050\" data-end=\"8211\"><strong data-start=\"8050\" data-end=\"8211\">If you represent a destination and want to strengthen your territory\u2019s appeal in a sustainable and lasting way, <a href=\"https:\/\/www.etifor.com\/en\/services\/tourism-destination-management-and-organisation\/\">get in touch<\/a> to learn how we can support you.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Reflecting on the tourism sector for a more sustainable future<\/span><\/p>\n","protected":false},"author":1,"featured_media":8577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[70,64],"tags":[],"goal":[],"funder":[],"market":[],"area":[142],"class_list":["post-10182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-development-updates","category-updates","area-tourism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable Tourism: A Win for Nature and Communities<\/title>\n<meta name=\"description\" content=\"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can tourism have positive effects on the environment and communities?\" \/>\n<meta property=\"og:description\" content=\"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Etifor\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T10:09:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T13:18:42+00:00\" \/>\n<meta name=\"author\" content=\"etifadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Can tourism have positive effects on the environment and communities?\" \/>\n<meta name=\"twitter:description\" content=\"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"etifadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/\"},\"author\":{\"name\":\"etifadmin\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\"},\"headline\":\"Sustainable Tourism: is a positive tourism for the environment and communities possible?\",\"datePublished\":\"2022-09-27T10:09:34+00:00\",\"dateModified\":\"2026-10-05T13:18:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/\"},\"wordCount\":2961,\"image\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/etifor-lavora-con-noi-montagna.jpg\",\"articleSection\":[\"Local development\",\"Updates\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/\",\"name\":\"Sustainable Tourism: A Win for Nature and Communities\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/etifor-lavora-con-noi-montagna.jpg\",\"datePublished\":\"2022-09-27T10:09:34+00:00\",\"dateModified\":\"2026-10-05T13:18:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\"},\"description\":\"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/etifor-lavora-con-noi-montagna.jpg\",\"contentUrl\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/etifor-lavora-con-noi-montagna.jpg\",\"caption\":\"Sustainable Tourism: is a positive tourism for the environment and communities possible?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/updates\\\/sustainable-tourism\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Updates\",\"item\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/category\\\/updates\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sustainable Tourism: is a positive tourism for the environment and communities possible?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/\",\"name\":\"Etifor\",\"description\":\"Valuing nature\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/#\\\/schema\\\/person\\\/b2293b3cec50f5bbf9387d8a1bf30037\",\"name\":\"etifadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g\",\"caption\":\"etifadmin\"},\"url\":\"https:\\\/\\\/www.etifor.com\\\/en\\\/author\\\/etifadmin\\\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"Etifor - Valuing Nature\",\"url\":\"https:\\\/\\\/www.etifor.com\",\"@id\":\"https:\\\/\\\/www.etifor.com\\\/#organization\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sustainable Tourism: A Win for Nature and Communities","description":"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/","og_locale":"en_GB","og_type":"article","og_title":"Can tourism have positive effects on the environment and communities?","og_description":"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.","og_url":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/","og_site_name":"Etifor","article_published_time":"2022-09-27T10:09:34+00:00","article_modified_time":"2026-10-05T13:18:42+00:00","author":"etifadmin","twitter_card":"summary_large_image","twitter_title":"Can tourism have positive effects on the environment and communities?","twitter_description":"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.","twitter_misc":{"Written by":"etifadmin","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/#article","isPartOf":{"@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/"},"author":{"name":"etifadmin","@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037"},"headline":"Sustainable Tourism: is a positive tourism for the environment and communities possible?","datePublished":"2022-09-27T10:09:34+00:00","dateModified":"2026-10-05T13:18:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/"},"wordCount":2961,"image":{"@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/#primaryimage"},"thumbnailUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/02\/etifor-lavora-con-noi-montagna.jpg","articleSection":["Local development","Updates"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/","url":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/","name":"Sustainable Tourism: A Win for Nature and Communities","isPartOf":{"@id":"https:\/\/www.etifor.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/#primaryimage"},"image":{"@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/#primaryimage"},"thumbnailUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/02\/etifor-lavora-con-noi-montagna.jpg","datePublished":"2022-09-27T10:09:34+00:00","dateModified":"2026-10-05T13:18:42+00:00","author":{"@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037"},"description":"Sustainable tourism aims to develop positive models to safeguard the environment and communities in destinations.","breadcrumb":{"@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/#primaryimage","url":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/02\/etifor-lavora-con-noi-montagna.jpg","contentUrl":"https:\/\/www.etifor.com\/en\/wp-content\/uploads\/2022\/02\/etifor-lavora-con-noi-montagna.jpg","caption":"Sustainable Tourism: is a positive tourism for the environment and communities possible?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.etifor.com\/en\/updates\/sustainable-tourism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.etifor.com\/en\/"},{"@type":"ListItem","position":2,"name":"Updates","item":"https:\/\/www.etifor.com\/en\/category\/updates\/"},{"@type":"ListItem","position":3,"name":"Sustainable Tourism: is a positive tourism for the environment and communities possible?"}]},{"@type":"WebSite","@id":"https:\/\/www.etifor.com\/en\/#website","url":"https:\/\/www.etifor.com\/en\/","name":"Etifor","description":"Valuing nature","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.etifor.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.etifor.com\/en\/#\/schema\/person\/b2293b3cec50f5bbf9387d8a1bf30037","name":"etifadmin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fc2810b32971cb7c4c8182e41c0d1c6da4f7d817bc0e50f27b714752f4c0b53?s=96&d=mm&r=g","caption":"etifadmin"},"url":"https:\/\/www.etifor.com\/en\/author\/etifadmin\/","worksFor":{"@type":"Organization","name":"Etifor - Valuing Nature","url":"https:\/\/www.etifor.com","@id":"https:\/\/www.etifor.com\/#organization"}}]}},"_links":{"self":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts\/10182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/comments?post=10182"}],"version-history":[{"count":5,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts\/10182\/revisions"}],"predecessor-version":[{"id":23014,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/posts\/10182\/revisions\/23014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/media\/8577"}],"wp:attachment":[{"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/media?parent=10182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/categories?post=10182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/tags?post=10182"},{"taxonomy":"goal","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/goal?post=10182"},{"taxonomy":"funder","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/funder?post=10182"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/market?post=10182"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.etifor.com\/en\/wp-json\/wp\/v2\/area?post=10182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}